Decision Makers | Tonia Jahshan

Long Bio

Biography: Tonia Jahshan

It all started with a cup of tea.

In just ten short years, Tonia Jahshan, with her family by her side, has made premium loose-leaf tea the daily norm, by turning tea lovers into business owners through her direct sales company, Steeped Tea Inc.

Her journey started in 2006 with a mini vacation to a Halifax bed and breakfast, with her husband Hatem. It was here, for the first time she tried Cream of Earl Grey loose leaf tea and was blown away by the flavour. The Jahshans stocked up, returning home, wanting to share this new found love with family and friends. Sharing a cup of Cream of Earl Grey tea turned into something more and Tonia’s vision to build a direct sales company was born.

In 2012, everything aligned, when Tonia and Hatem entered CBC’s Dragons’ Den and partnered with Jim Treliving and David Chilton.

Today, Steeped Tea has millions in annual sales and thousands of Consultants across North America selling loose leaf tea and accessories. The company has been recognized year over year, as one of PROFIT 500 Canada’s Fastest-Growing Companies, and Tonia was proclaimed as Canada’s #1 Female Entrepreneur by W100; received the Ernst and Young Entrepreneurial Winning Women award and has been listed as 1 of 6 Women to Watch on forbes.com

Tonia lives in Hamilton, Ontario with her husband Hatem and three kids – Layla, Jenna, and Sami.

Short Bio

Steeped Tea began in a basement and became a multi million dollar Profit 500 company. That road to success had its fair share of twists and turns, ups and downs and many points along the way where passion was challenged by doubt.

Perseverance, commitment and focus are at the core of what Tonia believes not only kept her on that road, but helped her inspire those around her to stay on it with her.

Tonia’s approach to her keynotes is humour and humility. She connects with the audience in a way that inspires them to act, rather than listen and leave. She sees her success through a frank and self-deprecating lens, unafraid to admit and share mistakes so that others can avoid them.

The ultimate goal of sharing her story is to help pave the road a little smoother for those who have a plan of their own for personal success.